
The Story, The Life, The Mission
I was born into a love of the outdoors that could not be quelled, a yearning of wild things in wild places. As I grow older there is also a burden of optimistic hope that we can ensure that these places and things are there tomorrow, next week, and for years to come. My mission here is to tell a story. A story of our natural world and how hunters, anglers, and conservationists see our world and how our role is one of value, sustainability, and love. The goods sold here are created with that journey in mind. Clothing and gear that highlight our suite of North American game, public land, and the lifestyle of those that cherish them. My promise to you is that 10% of all net proceeds will go to organizations that directly work in conservation and the preservation of public lands.
~Matt Hargrove
The Selfish Conservationist